Having a blog is not only an interesting and fun pastime, it can also
be a way to make some extra money. Top bloggers even earn a living. It
requires a lot of effort and stellar content to make money from your
blog, but there are ways to increase your earning potential. Once you
have a blog that people want to read, there are four main ways to boost
your blog’s revenue :
AdSense
Google’s AdSense is by far one of the preferred methods of generating
income for successful bloggers. AdSense is a program puts
advertisements on your blog based on what you write about. If you write
about online education, AdSense might place ads for online courses on
your blog. The ads will be in the margin of the page and will relate to
the topic. Every time someone who is reading your blog clicks on an ad,
you get paid. There are also other programs that do the same, such as
Chitika. AdSense is very easy to run and a must-have for any blog.
Affiliate Product Sales
Another great way to make money through your blog is referring
customers. For example, Amazon’s affiliate program will give you 15% of
purchases made by customers who clicked through from your site. If a
reader of your blog is interested in a product you link to, and they buy
it, you will receive a percentage. FlexOffers, Shareasale, and
LinkConnector are others to try. These programs are easy to use and will
do most of the work for you in connecting your readers with products
they might be interested in.
Direct Ad Sales
You can also sell space on your web site directly to a company. This
will often be a banner, button or box on your web site advertising the
company’s product or service. The company is paying for their ad to be
shown to all your readers. In order to get direct ads, your readers will
have to be the type of customers a company is hoping to attract. You
will also have to have a significant readership, because a company will
not pay for space that no one is looking at. What qualifies as
significant readership can vary drastically, and it will directly affect
how much you can charge for a direct ad.
Spin-Off Revenue
Once you have a successful blog, you can capitalize in other ways.
Consider writing an e-book that you can then market and sell to your
readers. You could also hold a seminar, or be a guest speaker. You could
write magazine or newspaper articles. Anything that expands on the
success of your blog is a potential money maker. Offer your readers
more.
In order for these techniques to work, don’t forget to boost your
blog’s readership whenever possible. List your blog on as many
directories as you can, such as Yahoo and Blogged. Also, commenting on
other blogs that have a similar topic as yours is a good way to inform
interested readers about your blog.
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